Product marketing
How can I get to market with the right message that will resonate with the buyer?
How I help
- Messaging systems
- GTM strategy
- Persona research
- Messaging and positioning
- Win-loss interviews
- Competitive analysis
Fractional product marketing & GTM strategy
Tech
narrative.
Built for your team to run with.
Product marketing and go-to-market strategy for healthtech, climate tech and B2B SaaS startups.
Most messaging work ends with a static document.Give your team AI tools to generate assets aligned to strategic positioning instead.
Book 30 minutes
Available now for contract, project, and interim engagements.
~40%
Less execution time, using an AI messaging stack I built. Third place in the company innovation competition.
$25M
Strategic partnership landed from a pitch deck I built with the C-suite.
100+
Founder conversations and pitch decks reviewed.
Where I can help
Strategy, research, and the assets that follow
Research and analysis
What can we learn from the customers and the market to improve our product and reach the right audience?
How I help
- Qualitative interviews
- Survey design
- Market sizing and reports
- Analyst and industry relations
Sales enablement
What assets can we equip our sales team to sell?
How I help
- Sell sheets and sales decks
- Battlecards
- ROI and business cases
- Demo outlines
Startup assets
How can we sell our vision to investors?
How I help
- Pitch decks
- Business plans
- Investor-readiness reviews
Content
What assets can best tell our story to the market?
How I help
- Blog posts and white papers
- Case studies
- Webinars
Engagements
Example ways to work together
Research
Dive into customer needs and align on positioning. Get AI tools to help your team tell the story
Research & Build
Design and execute a full go-to-market plan with end-to-end customer research and asset build, with AI tools that outlive the engagement
Assets Only
Tell your story and equip your team with existing positioning
How I work
Hypothesis-driven and solution oriented
My biology background, startup experience, and analytical mindset allow me to identify the root issue of your go-to-market problem, suggest the research needed to get clarity, and build a plan to get your product messaging to the right companies and buyers. My collaborative approach means the work happens iteratively, with buyers and team members.
- Identify the problem
- Research the solution
- Communicate findings & recommend approach
- Generate and iterate on deliverables
Next step
What go to market problem are you facing?
Book 30 minutes with me to discuss your launch, your win/loss program, your ideal customer profile, or anything else you need help with.
Book 30 min
- 30 minutes · Google Meet
- Emily Wengel Kollada · Organizer
- Product Marketing & Go-to-Market Strategy